Ludovic Mercier worked for Adidas in London before joining the BBC as a lead designer for interactive television.

As a creative director in Madrid, he won international pitches for the branding of HBO Europe, TVE1 (first spanish public channel), Canal+ channels, TF1/M6 channels,  Antenna 3, contributing to their audience growth and garnering several Promax Awards in
New york and Roma.


He founds Spark Creative, a design studio in Madrid specialized in broadcast branding for television
and cinema, crafting audacious identities, storytellings and branding content on-air, online and print for Paramount Networks, HBO Europe, Red Bee Media and Canal+.